Sales are rolling in and a long list of clients want to do business with you. You can reach those goals, and more, when you put in the work to build a solid foundation — a plan for marketing your products and services and getting exposure for what your company does.
You can use growth strategies to scale. If you’re going to do so, there are some modern growth strategy lessons that you need to understand.
You Need Systems
Growth is the goal but it can also be the downfall of a company. Business leaders need to have the systems and structure in place to handle rapid growth. The sales come and we cheer, but at some point, there has to be the fulfillment of those sales.
You’ve likely heard stories of entrepreneurs and businesses that have been featured by Oprah. They then go on to experience an explosive
increase in sales. It cripples the businesses they aren’t prepared. It’s called “Oprah Effect” and it can happen to your business.
The time to put in place your systems and structure is before the rapid growth starts. Build your company for where you’re going, not where you are now. By the time your sales start increasing, you’ll be ready to fulfill what your customers purchased.
Strategic Thinking
The good news is you can put those systems in place at a fraction of what it would have cost in the past. The internet, software, technology and access give us the opportunity to build a business structure that can handle growth. You can partner with other agencies, firms and businesses to fulfill what you’re not able to.
The point being, you’re setting yourself up for growth because you have the right systems in place. You’re building with the future in mind.
Having systems means you have the online portion of your business established. You have the technical team in place — even if that’s outsourced. It means you have the product manufacturing in place — even if you’re partnered.
You have the sales and marketing elements in place. You have the financial side of your business in place.
There is no aspect in which you’re playing catch up because that’s where businesses crumble. Rapid growth is the goal but you have to be prepared for it. Building the business of your dreams means putting the systems and structure in place that gets you there. Do that as you build.
Develop a CEO’s Mindset
Clients are attracted to fellow leaders who understand the CEO mindset. They want to hire someone that owns and manages a business, not someone that’s built a business that operates like their job.
The CEO mindset means you hire the right team, contractors, and partners long before you hit a point of growing pains. You want to build your business based off of where you’re going, not where you are now. Putting measures in place to smoothly handle growth.
When you have the CEO mindset, you put out a different vibe and energy. Customers pick up on what your body language and words are putting out. If you’re desperate for business, the potential client can sense that and it’s likely to repel them.
Be the boss. Act like the boss. Put out a boss vibe. Just make it and let potential customers see that you’ve leveled up your mindset.
Your company deserves booking new customers consistently. The good news is that you can make that your reality. Use these growth strategy shifts.